We developed a custom email tool which enables Amazon seller to ask customers for feedback regarding the products sold by them. Feedback solicitation tool automates the entire process by sending personalized emails to customers soliciting their feedback. The dashboard of the app provides quick access to email statistics that have been sent for soliciting service feedback. This application provides seller with an interface to check customer orders, order status and with the ability to customize emails asking for feedback that will be sent to customers. The prime feature of this application is that a seller can customize messages, recipient list and review negative feedbacks.